SAP AG has announced the new SAP 360 Customer solution. Powered by the SAP HANA platform, the solution will harness the power of in-memory computing, cloud, enterprise mobility and collaboration to allow organizations to revolutionize the way they engage with their customers beyond traditional customer relationship management (CRM).
In today’s highly competitive business climate, customer experience becomes the new competitive differentiation for organizations. “Customer expectations continue to rise. It’s simply not enough to only react to customer issues,” said Don Peppers, Co-Founder, Peppers & Rogers Group. “By understanding customers’ needs, preferences and social profile, companies seek to proactively engage with them to create personalized and differentiated experiences that lead to trust”.
This engagement enables companies to improve customer loyalty, maximize customers’ lifetime value and optimize their resources to create more value for the customers and the shareholders alike. The breakthrough in-memory technology of SAP HANA will turn this vision into a reality for enterprises around the globe.
“This is a game-changing solution that will help company’s market better, sell better, service better and truly create remarkable experiences for their customers,” said Suprakash Chaudhuri, Acting Managing Director, SAP India. “With SAP 360 Customer powered by SAP HANA, companies gain true 360-degree customer insight that is real-time, actionable and available anywhere.”
SAP 360 Customer will provide unique capabilities to turn insight into action and engage with customers one-to-one — in context and in real time. It will enable organizations to create a superior customer experience while driving operational excellence by empowering the mobile workforce, fostering collaboration, executing transactions faster and providing better response times.
