SapientNitro has launched Sapient EngagedNow, a cloud-based platform offering which gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels.
Through EngagedNow, brands can generate immersive, multi-channel customer experiences – without having to design, develop and support the infrastructure needed to enable these experiences.
It is a platform suite that can be used largely by marketers across a range of industries, including unique offerings and modular capabilities to support the specific needs of industry verticals, including sports & entertainment (Sapient EngagedFan) and travel (Sapient EngagedTraveler). It is the first end-to-end platform that connects brands with digitally enabled consumers across an integrated set of channels from web and mobile to tablets and digital signage.
EngagedTraveler is being used at U.S. airports, including Denver International Airport, Minneapolis-St. Paul Airport, and The Port Authority in New York and New Jersey.
EngagedFan is being customized for NASCAR, as part of the company’s ambition to reinvent the fan experience. NASCAR engaged at SapientNitro earlier this year to develop a digital platform that fosters fan engagement at its core. The result will be a unique experience set to debut in January 2013.
“The EngagedFan platform will allow us to provide our fans with an immersive digital experience that deepens engagement opportunities with our sport,” said Marc Jenkins, Vice-President, Digital Media at NASCAR.
