SBI selects Accenture to develop digital banking capabilities

State Bank of India (SBI) has launched six digital branches across the country, as part of a pioneering program to offer next-generation banking solutions to India's growing mobile phone and internet-savvy customer base. The bank has engaged Accenture to develop the digital business strategy for its branch program, which features a range of advanced digital banking capabilities, including instant account opening with personalized debit cards, instant loan approvals for car and home loans and remote expert advisors available via video links.
Accenture helped SBI in designing the branch layouts, implementing the digital processes and technology at the branches, and providing back-end integration, including employee training.

SBI aims to transform the customer experience by delivering world-class service through all of its customer channels. Its new branches, branded as sbiINTOUCH, are equipped with interactive wall and table displays; remote experts that can be reached instantly via high-definition videoconferencing; and multi-function kiosks that provide services such as instant account opening with personalized debit cards, and instant in-principle approvals for home, auto or education loans. The branches are located in major metropolitan areas across India, including Mumbai, Delhi, Bengaluru, Chennai and Ahmedabad.

“India has an opportunity to become a world leader in digital banking services, and we are pleased to collaborate with the leadership team of the State Bank of India. By putting technology at the heart of their business strategy, India's largest bank will be at the forefront of the global digital revolution that is transforming banking,” said Piyush Singh, Managing Director & Head of Accenture's Financial Services operating group in India.

The transformative initiative leverages Accenture's deep banking-industry knowledge and expertise in strategy and systems-integration, and capabilities in digital marketing, mobility and analytics from Accenture Digital.