Shilpa Shetty has filed a lawsuit in Bombay High Court seeking legal protection of her personality and publicity rights, after a spate of unauthorised use of her name, image and likeness by various online platforms.
Her petition — lodged through lawyer Sana Raees Khan — names more than two dozen defendants, including websites, social media platforms, and AI-based content generators, alleging misuse of her photographs, morphed visuals, deepfakes, videos, and voice clips without consent.
According to the suit, clips from her films, GIFs, digitally manipulated images, and AI-generated replicas are being commercially exploited, often for promotions, fake endorsements, or misleading advertisements. Such unauthorised usage, the petition states, causes reputational harm, misleads the public and amounts to a violation of her moral and publicity rights.
She is seeking a permanent injunction against any further unauthorised use of her persona — including her name, voice, image, signature, likeness — along with orders for immediate takedown of existing infringing content, damages, and seizure of related materials.
Shilpa Shetty’s move reflects a growing wave among public figures in India asserting control over their identity and online presence as digital misuse — especially deepfakes — rises. Her plea could set a significant precedent in how courts protect celebrity rights in the age of AI and social-media proliferation.
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