Sonova appoints Vijay Sharma to lead APeC consumer hearing division

Vijay will be responsible for advancing Sonova’s consumer hearing segment across APeC, which includes markets like India, Southeast Asia, and Japan, featuring Sennheiser-licensed products such as headphones, soundbars, and speech-enhanced hearables

Audio specialist Sonova Consumer Hearing Business has announced the appointment of Vijay Sharma as the Regional Senior Director of APeC Consumer Hearing Business based out of Singapore. In his new role, Vijay will be responsible for driving the growth and success of the consumer hearing business across the APeC region, which includes Australia, New Zealand, Japan, South Korea, Southeast Asia, and India. This portfolio comprises innovative products such as headphones, soundbars, and speech-enhanced hearables operated by Sonova Holding AG under the license of Sennheiser.

Vijay Sharma assumed his new role on 1 April 2025 for which he will relocate from India to Singapore and report directly to Sharna Heinjus, VP of Global Sales at Sonova Consumer Hearing. "The depth and breadth of Vijay’s experience makes him an ideal fit for our ambitious vision and dynamic company culture," said Sharna Heinjus. "His proven leadership, data-driven approach, and rich insights into the consumer electronics space will undoubtedly propel our mission forward."

With over two decades of experience spanning consumer goods, healthcare, and consumer electronics, Vijay Sharma is a seasoned General Manager and Commercial Leader. He has a track record of leading profitable growth across diverse businesses and holds a strong blend of expertise in country-specific Sales and Marketing as well as APAC-wide leadership roles. Vijay has garnered accolades such as the prestigious Global Marketing Awards at Johnson & Johnson for three consecutive years.

Before taking on his current role, Vijay held several key leadership positions. He served as General Manager for the India Region at Sennheiser Consumer Audio, where he led regional operations and contributed to strong market performance. At Lenovo, he was the General Manager for South and West India, managing a team of over 500 people and delivering impressive topline and gross margin results. Earlier in his career, as Sales and Marketing Head at Johnson & Johnson, he played a pivotal role in driving significant growth in the Vision Care business.

Vijay began his career as part of the Tata Administrative Services (TAS) and held key roles with Titan Industries and Samsung Electronics, honing his expertise in marketing, product management, and business development.