Tata DoCoMo has partnered with 14 Reel Entertainment and Kolla Entertainment for the much-awaited film, "Power Star", starring Puneeth Rajkumar and Trisha, directed by K. Madesh. The movie partnership is exclusive to Tata DoCoMo.
To amplify the movie association, Tata DoCoMo has announced the launch of special recharges for its prepay GSM customers across Karnataka. Priced at Rs.33, this recharge provides its customers a Power to make all STD mobile calls @ just 1P/2 seconds tariff, with stretched validity period of 3 months.
Rohit Tandon, Head, Mobility Business Unit (MBU), Karnataka Circle, Tata DoCoMo, said, "We are really excited with our association with 14 Reels Entertainments for the much-awaited movie ‘Power Star’ featuring Power Star Actor Puneeth Rajkumar in the lead. Actor Puneeth Rajkumar has a large fan following and is an extremely passionate, versatile and talented film star. His charm and mass appeal brought in a perfect connect with our brand and our tariff offering of 1P/2sec for STD mobile calls."
With this revolutionary MOU, Tata DoCoMo has gained an exclusive right to co-promote the movie, and its 1P/2sec STD Mobile tariff offering. Tata DoCoMo has come out with unique initiatives to reach out to the target customers across Karnataka with a number of 360-degree promotions – Television, Radio, Outdoors in Bangalore and RoK and Retail elements in 50,000 outlets, and Meet & Greet the stars at Malls in Bangalore and Mysore to create awareness on this partnership.
