Tata DoCoMo’s Sandeep Bajpai joins Dish TV

The latest report has revealed that Dish TV has roped in Sandeep Bajpai as its new Vice-President – Marketing. He was earlier the Head – Communication & Experience, Tata DoCoMo in India. He brings along with him a vast and valuable 14 years of experience in Brand Development, Strategic Marketing, Consumer reach and Analytics in Telecom & Retail space.

This move is a testimony to the vision and commitment of Dish TV to bring in the best talent from the industry at the helm to build a strong organization and steer Dish TV through the next phase of growth by capitalizing the immense opportunities in this environment. Bajpai will focus on consolidating Dish TV’s strong presence in the market, while strengthening the organizational capabilities within Dish TV.
 
Sandeep is widely recognized in the industry as Strategic Marketer who specializes in Brand Transformation, Blending Technology, Consumer Insights and Marketing Trends into proposition that builds brand equity while simultaneously propels customer growth manifolds.

On his appointment, Sandeep said, “Dish TV has been one of the great success stories in India’s DTH business and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. Therefore, it is a great opportunity for me to lead Dish TV into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with."

Sandeep has worked as Head of Marketing with Spice Hotspot, a mobility retail chain with a pan-India footprint. He has been instrumental in creating brand transformation to transfer existing equity and consumer franchise from Hotspot to the master Brand Spice, generating enterprise value thereby successfully launching the new brand identity “Spice Hotspot”. Developed business framework for Spice Hotspot retail across India. and a franchise model scaling operations to point of inflexion, from 650 to 812 stores that saw “Same Store Sales” grow by 35%Vs last FY.

Prior to Spice, Sandeep has worked at Bharti Airtel Ltd as DGM – Brand, where he played a pivotal role in planning and implementing business launch of Telemedia (Consumer Broadband, IPTV & DTH) throughout India.