Tata Group’s Croma has appointed Shibashish Roy as its chief executive officer and managing director, effective April 1. With over 20 years of experience in Tata Group companies, Roy was named chief executive officer in November 2024 and he worked alongside outgoing managing director Avijit Mitra during a transition period that concluded in March 2025.
According to a company release, Roy has helped expand Croma’s market presence and improve its customer service approach across different sales channels.
“I am grateful for the board’s trust and thankful to Mitra who laid the foundations that guide our journey forward. We are in an exciting phase as we expand in major markets, grow our presence in Tier-II and Tier-III cities, and leverage digital to deliver innovative omnichannel experiences for our customers,” Roy said.
"Shibashish has been transitioning into the role of CEO & MD over the past five months, following the succession plan announced late last year... I am certain Shibashish's digital-first approach and passion for customer engagement will drive Croma to great heights and look forward to working with him," Infiniti Retail Ltd Chairman Naveen Tahilyani said.
Infiniti Retail Ltd operates organised consumer durables and electronics chain in India under Croma brand.
Increasing market share in major markets and enhancing profitability have been identified as priorities for FY26, the release added.
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