The world is changing by the New York minute, and so are the customers’ demands. Shrinking family sizes, declining manpower, stereotype defying women, competitive men and self-reliant children – all demand effective and-cost efficient ways to improve their lives. The well-informed customer today does not settle for the second best. He wants almost everything – a wide spectrum of good quality merchandise; complete satisfaction with what he buys; courteous, knowledgeable service; convenient store timings and, to top it all, value for his hard-earned money.
HCL intuitively understands the changing needs of customers. In times, when many companies approach customer service “inside-out”, HCL Digilife sets
about focussing “outside-in”. In other words, they assess the service quality from the customer’s perspective – and not their own. Equipped with technology that never sleeps, does not pilfer, does not require training, HCL Digilife is all set out to enhance your experience.
It cannot be denied that at HCL Digilife, technology has been tempered with the human spirit to provide you with an experience of a lifetime. The latest Retailer of the Year – Consumer Durables from Asia Retail Congress award winner provides you with an opportunity to make more room for delight in your life. HCL Digilife has not only been acknowledged as the youngest retail chain of the year 2007-08, it has also won accolades for being the–“Most Innovative Franchiser – Franchise Plus”, “No. 1 IT Retail Company - VARIndia”, “Best in Retail Category – Speciality from Franchise India Holdings”, “Most Supportive Franchiser – Franchise Plus” and”“Most Admired Retailer of the Year – Consumer Durables from India Retail Forum” and it was won against the industry (consumer durables/retail) stalwarts like Sony, LG, Samsung, Nokia, Croma, Mobile Store who were the final nominees in many of these forums among others, while many others could not even make it to the finals.
We pioneered the concept of selling computers for the home way back in 1995 and set up the first-of-its-kind retail outlets to reach out to the target segment. Ever since, there has been no looking back and we created 1,000-plus HCL stores and points. Yet again, we pioneered the concept and panorama of digital lifestyle products under one roof with the launch of first HCL Digilife store about 18 months back, and today we have been able to ramp up the number to as many as 70 Digilife stores, thanks to the astounding response from our consumers. The number of successful stores proves the success of the business model for us and the partners, achieved through innovative, sustained and comprehensive marketing invested into it.
The HCL Digilife store is a self-contained social biosphere, much like the enticing smart phones. With close-to 70 aesthetically designed outlets, which should touch the 120 mark before the year draws to a close, they are burgeoning evenly and extending its reach across metros, tier-II and tier-III cities. With a dazzling array of products on display, it has a certain je ne sais quoi about it. Top brands like Apple, Nokia, Toshiba, Kodak, Canon and HCL occupy a substantial amount of space on their shelves. From digital cameras to radically streamlined laptops, from elegant mobile phones to iPods with intuitive touch-screen panels, from digicams to Microsoft Xbox’ – it is a storehouse of endless exciting options. They do not just stop there. They take it further by housing PDAs, storage systems, printers, scanners, wireless communication accessories, graphic cards, home theatres and broadband solutions. The technology showcased is so stunning in its simplicity that it has been literally flying off their shelves for the last whole year.
With “At ease with Technology””– being at the core of the concept – contrary to misconstrued ideas –, we simplify technology to make life comfortable. We show you what your complete home entertainment system should look like and how connecting gizmos to each other is hassle free in the Home Zone, while the Gaming Zone gives you different levels of gaming experience on a mobile, console or the ultimate PC gaming.
With all things stylish and trendsetting, HCL Digilife will soon set a benchmark in lifestyle technology. HCL Digilife is a place, where you can expect to bump into friends and experience a wonderful digital experience together. Resist saying, “My Kinda Place”, after you have visited it.
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