![Vodafone engages Grandmaster Vishwanathan Anand to endorse its postpaid plans Vodafone engages Grandmaster Vishwanathan Anand to endorse its postpaid plans](https://varindia.com/storage/news/uploads/2018/02/5b3e0185a56ed.jpg)
Vodafone India has roped in Grandmaster Vishwanathan Anand to promote Vodafone RED. Under the Red bouquet, Vodafone has introduced postpaid plans offering world’s best entertainment with free subscription of Amazon Prime and Vodafone Play, Complimentary Mobile Insurance for smartphones up to 2 years old and Free International Calling & Roaming. Additionally, RED Postpaid comes with Lowest Bill Guarantee that ensures customers are assured of never facing bill shocks.
Grandmaster Vishwanathan Anand will be seen making some smart moves, endorsing Vodafone RED in July. A series of three television commercials will show him propagating the benefits of choosing a smartest postpaid plan to popular cricket presenter Gaurav Kapoor. The campaign will focus on the key differentiators of Vodafone RED like Entertainment, International Roaming, Complimentary Mobile Insurance and Lowest Bill Guarantee across TV, Print and Digital media.
In this association, Grandmaster Vishwanathan Anand says, “Being smart means making the right choice at the right time. In the game of chess, it is important to make the smartest move at the right time. As a Vodafone customer, the new Vodafone RED plans are a smart bouquet of services catering to my critical needs like entertainment and international roaming. Mobile insurance and Lowest Bill Guarantee feature becomes important as we Indians are evolving in smartphone usage. I am glad to be a part of the campaign that closely resonates with my needs to make a smart choice.”
With the new RED plans, Vodafone introduces an industry-first feature called Bill Guarantee with optimization technology. This feature automatically keeps the consumer on the lowest possible bill on their chosen plan by billing them on the best suited plan within the RED postpaid portfolio basis their monthly usage.
Consumers will now be able to bring together friends, family and other devices under RED Together to get guaranteed savings of up to 20% on total rentals and the convenience of paying for all under one bill.
The new RED postpaid plans also come with power-packed entertainment offerings like 12 months subscription of Amazon Prime services at no extra cost.
RED Postpaid customers also get 12 months of Vodafone Play free to watch unlimited Live TV, latest movies and TV shows. Those opting for RED International, RED International+, RED Signature and RED Signature+ plans will be gifted with a subscription of Netflix for up to 12 months.
The new Vodafone Red plans provides unmatched benefits for the international travellers with unlimited free calls and data in 20 countries at a cost of just Rs.180/day as an add on the pack.
Taking its customer benefits a notch higher; Vodafone is offering Complimentary Mobile Insurance to the customers choosing RED Entertainment+ plans and above. This free-for-life solution enables consumers to protect their smartphones from any physical or liquid damages, virus & malware and offers an extended warranty. Consumers can change the handset any number of times and register the new device to continue enjoying complimentary insurance for life.
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