"We help entrepreneurs in their business registrations, IP compliance, legal documents drafting, and other compliance matters"
The Idea: On return to India after over 5 years at LegalTech giant – LegalZoom, I went through the process of registering my business and realized that many first-generation entrepreneurs in India lack quality service providers within their immediate network. I met Naman at a business professional networking event in 2014. He then ran a conventional CA firm along with his family. It struck us immediately - my background in Legal eCommerce and his expertise as a CA could create a strong base for offering better services, and that is how we created a comprehensive business professional solution.
Innovations & Services: We help entrepreneurs in their business registrations, IP compliance, legal documents drafting, and other compliance matters like GST, Income Tax, and more. Businesses can not only save the money, but also usually stay better informed with the processes, service statuses, and other transparencies we create in trade due to process driven workflows that are proprietary.
GTM: Our strategy is simple – it is to stick with our vision and mission statements. All the efforts that we put in, including human resources, technology, or marketing strategy revolve around the singular concept of being the most “trusted” professional services company. Where the mission is to gain thrust through three important components embedded in each offering – Simplicity, Affordability, and transparency “SAT”.
We create an easy access to day-to-day legal and compliance services for Startups and MSMEs. We are continuously evolving our technology stack to get better reach, and create simpler ways for common people to avail services.
While we have a multi-channel approach in reaching out to the market, we remain very heavy on “faith” and “established though leadership” based channels through our rich blog content, active presence in many start up and entrepreneurship based organizations, partnerships with leading service providers for other critical services like payment gateways, banking, web hosting, and more.
With many ways of advertising that are actively explored, the messaging is around the “SAT” principle.
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