Working closely with partners to provide partners with ample technical support

RAJIV UNNIKRISHNAN
SENIOR VP CHANNEL DEVELOPMENT – INFLOW TECHNOLOGIES

“At the very onset when we were formulating the corporate goals, we were particular that we need to have a channel policy that needs to change with the evolving needs of the market. Our channel policy for example, didn’t have a defined credit limit for any partner. Our objective has always been to find ways to help channels execute an order, however large it would be, with the available provisions and instruments so that credit limit does not come in the way of their growth. At the same time help analyse the safety of executing such orders.

UNLOCKING NEW OPPORTUNITIES & MARKETS

We are in a market which is ever evolving with new technologies and growing for existing technologies. We work very closely with partners providing the most critical factor of technical support in both pre and post sales which helps partners to confidently approach their customers and add per capita by cross selling new technologies to their customers which will not only enhance growth but also position the partner as a new technology enabler for their customers.

In terms of our vision for the channel, adding more value to the channel ecosystem in terms of enabling them with new and emerging technologies, engaging with their technical pool and help them continuously in reducing their skill gap, helping them in acquiring new customers in various verticals and assisting them in becoming more profitable and sustainable in their business will be our main focus.”