Interviews

Barco – a hi-tech MNC with a significant local footprint

by VARINDIA 2017-07-21

Rajiv Bhalla
Managing Director, Barco Electronic Systems

Barco Electronic Systems is a 100% subsidiary of BARCO NV Belgium. With presence in 90 Countries worldwide it has a total employee (Worldwide) strength of 3500, while India employee strength is 550. Barco India is headquartered in Noida from where Manufacturing, R&D, and Sales and Marketing operations take place. Barco has grown in India as a market leader in its domain and earned a reputation of a hi-tech MNC with a significant local footprint and a name in operational excellence. It offers a wide range of innovative, hi-tech and high-quality networked visualization products for the Indian market, including Large Screen display solutions, Digital Cinema projectors, Hi-tech medical displays, rugged displays for professional applications.

Barco India – seeing a prospective growth...
Barco India has a well-integrated, large set-up of around 500 people and is equipped with facilities like R&D, Software development, Manufacturing, Sales, Customer service to support the regional market. India is the only source of manufacturing and exporting Video Walls from Barco. The production capacity has grown manifold in the past years; it is now manufacturing hi-tech products for both national as well as for global markets in its state-of-art factory in compliance with all the international safety and quality norms. The Manufacturing plant is certified for ISO 9001, ISO 14001 & AS 9100 for PCBA process. Manufactured products are compliant with international norms like UL, Cebec, CE, CCC etc.

Barco India has a 14,400m2 facility that also houses a demo center and a customer support center.
Barco helps professionals to collaborate better and get the most out of the available information by optimizing distribution and visualization of all kinds of data. With the opportunity of 100 smart cities coming up in India, Barco is looking forward to eliminating complexity and bring clarity into a world of chaos in a large number of markets, including security & surveillance, telecommunications, traffic management, business, entertainment, healthcare through its smart solutions and help in building safe and smart cities with Command & Control Rooms .

Focused areas...
Barco has installed its systems in many prestigious organizations in India including the Public and Private sector companies and closely works for three sectors- Enterprise, Entertainment and Healthcare. The revenue generated from the following Sectors- Enterprise (40% approx), Entertainment (40% approx), Healthcare (20% approx) has helped Barco made its presence felt everywhere.

Barco has devised a two-pronged strategy to accomplish its laser roadmap aimed at fulfilling the projection needs of the cinema market. For instance, the Flagship Laser and Smart Laser series of projectors ensure the perfect match for every screen. Similarly for the education sector, Barco has low cost projectors. Barco's complete portfolio of high-quality video wall modules encompasses a wide range of display technologies with different sizes and resolutions, which is best suited for the Control Rooms (Video Walls) and Virtual Reality in Car Designing and many more sectors where the visual display has paramount important. One of Barco’s hot moving products is the Clickshare. It is a wireless presentation system and is very easy to connect and display content from a laptop with absolutely no waste time on technical hick-ups. For the Enterprise Sector, Barco focuses mainly on Meeting Rooms (Clickshare).

An industry veteran with more than 23 years of experience, Rajiv Bhalla is the Managing Director of Barco Electronic Systems. In his role at the organisation, Rajiv spearheads the formulation and execution of business strategies with an end-goal of expanding Barco’s local footprint in the India market and tapping into the country’s enormous business potential. He is also the legal representative of Barco India.

A result-driven leader, Rajiv holds a deep understanding of the B2B and B2C aspects of the technology business. His business acumen has been honed by his cross-domain exposure to various industries like consumer electronics and IT. Rajiv holds extensive expertise in critical business functions such as direct/indirect sales, marketing, growth, profit centre management, strategic alliances etc. His innovative problem solving approach has equipped him with unique insights that he’s leveraged to drive and refine the organisational vision, as well as to inspire and coach great teams throughout his career.