Barco digitally empowering its VARS through a hybrid work portfolio solution

Rajiv Bhalla, Managing Director of Barco

“As a global enabler of collaboration and visualisation solutions, Barco has cemented its position at the forefront of digital transformation. We had the foresight to realise that the future of work was evolving and understood that businesses must adopt a digital strategy focused on flexibility and agility. We are digitally empowering our partners and VARs through a products and solutions based remote and hybrid work portfolio aimed at making digital transformation a reality.

As a B2B company, the partner programme is exceptionally important to Barco as our partners are the connecting cords between the company and its end customers. Our entire go-to-market strategy is dependent on our partners and, given the imperative role they play, Barco is intensely focused on designing and following a fair and transparent partnership model. We have created a thriving and connected ecosystem, in tandem with our partners, by making them a part of our success story. We also ensure that our partners receive all possible support in aspects such as product availability, pre- and post-sales support, price performance, channel profitability and training and certification as we are keen on fostering an equitable and customer-focused ecosystem.”