Channel Programs help Nutanix partners to improve focus on customers

Harsh Vaishnav, Head of Channels, India, SAARC - Nutanix

“The Nutanix business in India is wholly channel-driven; we prioritize the requirements of our partners and give them access to resources, technology, and expertise to help them succeed. In addition, our Partner Support Centre in India helps our channel partners move more swiftly to an ‘Everything-as-a-Service’ (EaaS) model and grants them the access to full suite of Nutanix products, which creates flexibility, ease of deployment, and more subscription-based revenue stream.

The Nutanix Elevate Service Provider Program (NESPP) helps service provider partners streamline engagement for the partner ecosystem by utilising a standardised set of tools, resources, and marketing platforms. This reduces complexity while enhancing reward potential. It further enables service provider partners to increase revenue and agility by removing the lock-in and minimum commitment limits that come with standard contracts and programmes. It also provides greater access to information and insights across the partner ecosystem through custom-branded marketing materials, training tools, and personalized insights allowing for more effective data-driven decisions. Additionally, the program’s integrated architecture provides a simplified engagement system for customers.”