Google has directed its focus on revamping its search engine to make it more “visually appealing, snackable, personalised, and human.” The company intends to focus on serving young people globally and to move away from the traditional "10 blue links" format of presenting search results. This shift will involve incorporating more human voices into the search engine's results.
This move comes at a time when artificial intelligence applications such as ChatGPT are gaining popularity and could potentially change the way businesses and society operate. Google's plan is to make its search engine more engaging and conversational, in order to help users carry out natural language conversations with an AI program.
The tech giant's upcoming annual I/O developer conference is expected to showcase new features that will enable users to interact with an AI program. The project is known as "Magi" will allow users to carry out conversations with the search engine.
Generative AI has become a buzzword in 2023. Many applications have captured the public's attention thus sparking a rush among companies to develop similar products. Google's search engine revamp is part of this trend, and the company hopes that it’s more conversational and engaging search engine will appeal to young people and become a staple in their everyday lives.
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