NetApp tries to identify the right partners for the right customer opportunities
"We live in a digital, and data-driven world where harnessing the cloud is a constant challenge faced by enterprises. Having a robust partner ecosystem that is well-versed with the cloud and its applications will play a vital role in aiding enterprises to derive maximum business impact from their digital transformation journeys.
We have recently announced our intent to launch NetApp Sphere - an evolution of our industry-leading Unified Partner Program in fiscal year 2024 (FY'24). The new cloud-focused and services-led NetApp Partner Sphere delivers a flexible path to advancement and growth for all partner sales motions. NetApp Sphere offers robust training and support to help partners capture cloud market share. It brings new validation, recognition and rewards for partners’ investments in competencies and services, and the accelerated growth structure allows partners to provide transformational value to customers. When designing our partner program, we are mindful of offering simplified, flexible, progressive tiering with clear criteria that partners can follow across objective thresholds. The program’s tiers range from approved, to preferred, to prestige, to prestige plus - assessing, validating and recognising partners based on values and competencies, in order to identify the right partners for the right customer opportunities. The benefits and support that we offer will grow as partners ascend tiers, generating the most impact seeing the most customized benefits, including solution specific marketing campaigns, proposal- based market development funds, and preferred value-based incentives.”
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