Salesforce is kicking off Dreamforce, its global event, with some major partner announcements. The Marc Benioff-led CRM software company announced that its proprietary Salesforce data Cloud will support bi-directional data sharing and access with Databricks’ data lakehouse platform.
The move, set to go live at a later stage, will allow joint customers of the companies to enrich their datasets and power additional use cases and power additional use cases, including building and deploying more capable models targeting different business-critical problems.
“Access to trusted, governed data is critical for every company, and the ability to combine that data with AI is now essential to remain competitive. Delivering best-in-class integrations with Salesforce builds on our longtime partnership…, unlocking massive value for our mutual customers,” Adam Conway, SVP of Products at Databricks, said in a statement.
It is important to note here that Databricks isn’t the only one linking up with Salesforce for these benefits. Last Friday, Snowflake, the Ali Ghodsi-led company’s arch-rival, also announced a similar strategic partnership to connect its data cloud with Salesforce’s data platform.
With the new zero-ETL integration, dubbed BYOL or Bring Your Own Lake, Salesforce will make it as if the unified data (from its own and the other connecting platform) is housed at a single location – while maintaining the highest levels of governance, security and trust at the same time.
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