The Channel has played a pivotal role in expanding the footprint of Dell Technologies

Anil Sethi, VP & GM - Channels, Dell Technologies India

“Channel partners are integral to Dell Technologies’ overall success to deliver excellent customer experiences. They have always been the driving force behind Dell Technologies’ business growth and we are committed to strengthen this ecosystem, with renewed focus and ample growth opportunities.

The Channel ecosystem has played a pivotal role in expanding the footprint of Dell Technologies. We are committed to grow this further by enhancing partner experience levels and building services led go-to-market strategies, aided by new incentives and distribution support. Our brand-new Incentives Center gives our partners an increased visibility and insight across all their program incentives in one centralized location – for Rebates, MDF (Marketing Development Funds), and MyRewards (incentive for partner sales specialists). We have also invested in configuration, pricing and quoting through the Online Solutions Configurator (OSC) tool.

The updated Dell Technologies Partner Program for 2022 will streamline and enhance the partner experience across multiple program tracks. Solution Providers, Cloud Service Providers and OEM partners will now enjoy one regional incentive structure, one tier structure, and one set of tier requirements. We are committed to investing in our partner’s end-to-end experience with us and are excited for the opportunities that will allow Dell Technologies and its partners to create together, partnering for the future.”