The reach SentinelOne is unlocking through its partner ecosystem is the real differentiator
"Channel Partners are an extension of any business entity and are many times the face of the organization. They play a key role as an influencer driving higher customer conversion rates. Only with a happy partner, can the organization achieve success. It therefore becomes important to leverage partnership ecosystems to unlock parts of the Total Addressable Market (TAM) and provide the much-needed sustainable advantage.
Partners of SentinelOne have the privilege to work with the first next-generation endpoint protection vendor that has the only fully integrated endpoint protection, detection, response, and remediation solution. Our great margins and deal registration provide added value to the partner’s current offering.
SentinelOne does not compete with our partners by offering the services which are assigned to them. Our philosophy is based on enabling our incident response partners or managed security service providers (MSSP). We equip them with industry-leading capabilities like multi-tenancy and open APIs. The lack of channel conflict and robust multi-tenant capabilities has allowed us to grow annual recurring revenue from MSSPs by 300 percent in 2021 over the previous year. Growing our Channel Partner Community has improved the quality of our leads, where one of our incident response partners helped us win a large airline customer in Asia.”
Diwakar Dayal
Managing Director & Country Manager, SentinelOne - India & SAARC
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