Truecaller will soon start making its caller identification service available over WhatsApp and other messaging apps. Truecaller CEO Alan Mamedi said that the feature, currently in the beta phase, will be rolled out globally later in May. Telemarketing and scamming calls have been on the rise in countries like India, where users get about 17 spam calls per month on average.
As telemarketer switching to internet calling is new to the market, Mamedi said, "Over the last two weeks, we have seen a spike in user reports from India about spam calls over WhatsApp.”
India's telecom regulator in February directed carriers like Jio and Airtel to start blocking telemarketing calls over their networks using artificial intelligence filters. Truecaller has said it is in discussions with telecom operators to implement such a solution.
Recently, a new WhatsApp scam has surfaced online in which WhatsApp users are receiving calls from international numbers from different countries like Ethiopia (+251), Malaysia (+60), Indonesia (+62), Kenya (+254), Vietnam (+84) and others. According to some media reports, these international numbers are sold by agencies to scammers in the country. Meta keeps on updating WhatsApp with new features to combat online scams. This feature is hope to help stop scam calls.
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