ZEE5 boosts accessibility with Cloud TV collaboration

ZEE5 has announced a new partnership with Cloud TV, bringing its extensive content library directly to Cloud TV’s smart TV operating system, which currently serves over 4 million devices across India. This collaboration aims to provide audiences, particularly those aged 18-45, with easy, exclusive access to ZEE5’s diverse catalogue during peak viewing hours from 6-10 PM.

With this integration, Cloud TV users can seamlessly enjoy ZEE5’s premium content, enhanced by features such as multilingual voice assistant support and a universal search function for streamlined content discovery across various apps. The user-friendly interface allows viewers to dive into a wide range of content, from popular films and top-rated TV shows to acclaimed ZEE5 originals, reinforcing ZEE5’s position as a leading destination for immersive entertainment.

Manish Kalra, Chief Business Officer at ZEE5 India, stated, “ZEE5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favourite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting edge content more accessible than before.”

Abhijeet Rajpurohit, the COO & Co-Founder of Cloud TV, expressed his enthusiasm, stating, “We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This allows for easy access to ZEE5's fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs."

Cloud TV, recognized as India’s first and only smart TV operating system, offers a range of features, including a built-in app store, live TV channels, content recommendations, voice assistance, and a mobile remote app. Partnered with over 200 smart TV brands, Cloud TV continues to innovate in the smart TV space, making quality entertainment more accessible across the country.