California Consumer Privacy Act (CCPA) focuses on how tech companies sell your personal data
California’s much-debated privacy law officially takes effect today, a year and a half after it was passed and signed - but it’ll be six more months before you see the hammer drop on any scofflaw tech companies that sell your personal data without your permission.It allows state residents to take better control of the data that’s collected on them - from social networks, banks, credit agencies and more. The data privacy law brings U.S.closer to GDPR.
The California Consumer Privacy Act, or CCPA, is a state-level law that requires, among other things, that companies notify users of the intent to monetize their data, and give them a straightforward means of opting out of said monetization.California authorities are empowered to fine companies for violations.Companies are scrambling to protect their customers’ personal information, but new regulations have shifted the definition of the term, making everything more complicated.
California Consumer Privacy Act (CCPA) will accomplish the following three major goals:
You will have the *right to know what information large corporations are collecting about you*...and you should. Businesses use your personal information for their own purposes, including targeting you with ads, discriminating against you based on price or service level, and compiling your information into an extensive electronic file on you. You should be able to know what’s being collected about you.
You will have the *right to tell a business not to share or sell your personal information*...and you should. California law has not kept pace with changing business practices. Businesses not only know where you live and how many children you have, but also how fast you drive, your personality, sleep habits, health and financial information, current location, web browsing history, to name just a few things.
You will have the *right to protections against businesses which do not uphold the value of your privacy*...and you should. Businesses that collect your sensitive personal information should take basic steps to keep it safe. Right now there are no consequences if they don’t, and this law will introduce some consequences.
The California Consumer Privacy Act will give you these important new rights on January 1, 2020. *Enforcement is via a private right of action* (consumer lawsuits) for data breaches, with the rest of the act subject to enforcement by the California Attorney General, at up to *$2,500* per violation.
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