Meta has announced the expansion of Instagram’s updated Teen Accounts experience in India. The company introduced a revised 13+ content setting aimed at showing age-appropriate content by default. The company said teens under 18 will automatically be placed in this setting and will not be able to opt out without parental permission. The update is designed to ensure that the type of content teens see on Instagram is broadly similar to what would be allowed in a movie rated for ages 13 and above.
The company said that the updated Teen Account features have begun rolling out gradually in India and will be made available more widely over the coming months.
Under the updated system, Instagram will continue to restrict or avoid recommending content such as sexually suggestive material, graphic visuals and adult-related posts. Additionally, the company said it will now further limit exposure to content featuring strong language, risky stunts and material that could promote harmful behaviour, including posts involving marijuana-related items.
Meta has also strengthened protections across different parts of the platform using updated technology. Teen users will no longer be able to follow or interact with accounts identified as sharing age-inappropriate content, and such accounts will also be restricted from contacting teens. Meta added that search results for a broader set of sensitive or mature terms, including topics like alcohol or gore, will be blocked, even if misspelt.
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