The dynamic market scenario strengthens the relationship between Palo Alto Networks and its partners

Krithiwas Neelakantan, Channel & Alliances Leader, Palo Alto Networks

“With the way of work changing, enterprises are kickstarting their digital transformation journeys by completely reinventing their current Tech stacks. Channel Partners are therefore now responsible for guiding our customers through this technological shift securely, as well as evaluating how they can deliver maximum value. This is where we, at Palo Alto Networks, come in. Our NextWave 3.0 Partner Program entrusts partners with a diverse portfolio of offerings instead of a handful of specialized products which provides them and our customers a competitive edge. We also push partners to integrate these products into their own operations which can aid in the maturing of their infrastructures, scaling new markets, and delivering optimal customer experiences.

The dynamic market scenario has strengthened relationships between us and our esteemed partners, making them significant growth drivers across markets the world over. When it comes to developing partnerships within the NextWave program, our models are based on three pillars: integrity, flexibility, and adaptability. We enable partners to adopt our “differentiation with specialization” approach which allows them to tailor and deploy every product in our portfolio as per their requirements.”